Jackie Shroff to launch his designer label jeans

After Suniel Shetty whose name is synonymous with the ‘Mischief’ chain of boutiques and designer clothes, it is Jackie Shroff’s turn to launch his own label of designer clothes called, ‘More Mischief’. “I had been discussing the idea with my industrialist friend Deepak Shah of ‘Mischief’ for a long time, until we zeroed on the idea of a unique brand of jeans,” Shroff reveals, adding that he has always been fascinated by the wide range of designer international products available on the scene. Shroff adds that the collection will be launched in London next month. “We have decided to launch it in a small way in London after which it will be introduced to India and the rest of the Asian countries,” he says.

Interestingly, this is only one of the many business ideas that Shroff has planned in 2007. “I have other business interests as well which I hope to announce soon,” he says. However production is definitely not his priority at the moment. “There are no production plans as of now. I think it is putting too much at stake,” he says.

Courtesy: glamsham